For more than two decades, Mr. Su Quanyi has led China’s breadcrumb manufacturing industry with vision and resilience. From a small workshop to a modern automated production facility, he has built China’s leading breadcrumb production capabilities through strict quality management and continuous innovation.

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With the company’s growing strength, Mr. Su set a bold strategic vision: From China to Europe and beyond, delivering stable, safe, and high-quality breadcrumb products to customers with diverse culinary and cultural needs.

The company has officially obtained Malaysia Government-recognized JAKIM Halal Certification, one of the most authoritative halal certifications globally, ensuring access to international Muslim markets. In parallel, the company is certified under the HACCP Food Safety Management System, implementing full traceability and risk control across raw materials, production, and final product inspection — fully compliant with international food safety standards.

In 2019, the company established a modern automated production base in Sihong, Jiangsu Province. The facility supports standardized, scalable, and replicable manufacturing, ensuring reliable and consistent supply for global clients.

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As a globally export-oriented manufacturer, the company provides professional OEM / ODM services, offering customized specifications, packaging design, private labeling, and formulation development — delivering comprehensive solutions for international brands and retailers.

Mr. Su’s vision is to create a world-leading fully automated breadcrumb manufacturing platform, guided by international certifications, anchored in consistent quality and reliable supply, and dedicated to delivering long-term value and trust from South East Asia to European and global customers.